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An animated cheerful pig character holding purple balloons with the text 'PigOut' and a purple rectangle with the words 'The YouTube Series'. Small text lists group members' names, and a hand holding fried chicken is in the bottom right corner.

While developing promotional campaigns for the relaunch of a vegan pork rind alternative, PigOut- my team worked alongside high profile investors such as Snoop Dogg and Rob Dyrdek to curate unique community events and product showcasing.

During this process, COVID restrictions forced us to pivot our campaigns to focus on reaching people digitally during isolation. This included TikTok Challenges that played on Snoop’s popular hit “Drop it Like It’s Hot” while trying to catch the snack’s Hot variety. As well as drumming up some User-Generated Content by creating a contest for the best recipes that included the product.

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Diagram titled 'Exchange model - Filming Project' illustrating the production and distribution process for video content for fashion, movies, and entertainment. It features blue boxes representing different offerings, such as video storage, sourcing, and training, all connected through black arrows to a central media platform labeled ZF Media, which supports digital network connection and technical support. Some offerings include costs and potential revenue sources.

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