Previous Work
While developing promotional campaigns for the relaunch of a vegan pork rind alternative, PigOut- my team worked alongside high profile investors such as Snoop Dogg and Rob Dyrdek to curate unique community events and product showcasing.
During this process, COVID restrictions forced us to pivot our campaigns to focus on reaching people digitally during isolation. This included TikTok Challenges that played on Snoop’s popular hit “Drop it Like It’s Hot” while trying to catch the snack’s Hot variety. As well as drumming up some User-Generated Content by creating a contest for the best recipes that included the product.




